Chelsea FC and FICO team up to promote financial empowerment on summer USA tour
17 MAY 2023
Chelsea Football Club today announced a new partnership with FICO, the world’s leading provider of analytics software, solutions and services.
FICO will be the primary official partner of the 2023/24 pre-season tour, which will see our men’s team travelling to the East Coast of the United States for a series of games.
‘We’re excited about developing a strategic partnership between Chelsea and FICO,’ said Tom Glick, president of business at Chelsea FC.
‘The first incarnation of this is teaming up on Chelsea's pre-season tour this summer where we will be working closely to make a positive impact on the communities that we will be visiting. We are committed to making this one of the biggest and most successful tours in the club’s history, so are delighted to be able to partner with such an industry-leading business to help achieve that goal.’
FICO is the industry’s leading expert in transforming the way organizations use data and analytics to connect with their customers and optimize business strategies around them. More than 30 years ago, FICO created the first industry-standard FICO® Score, which continues to be the most widely used credit scoring model today and is used by 90 per cent of the top U.S. lenders.
During the tour, Chelsea will be supporting FICO in their mission to support communities by improving financial literacy. The need is real; one in five U.S. teenage students lack basic financial literacy skills and 74 per cent of teens are not confident in their financial knowledge. Almost the same number say they are actively seeking more information about it.
Through the Field of Financial Empowerment campaign, FICO and Chelsea will aim to raise financial literacy awareness and excitement for financial education across the United States. FICO will be holding ‘Score A Better Future Fundamentals’ financial education workshops, designed for high school students in the cities where Chelsea will be playing during the tour, including Chapel Hill, North Carolina; Atlanta, Georgia; and Chicago, Illinois. As well as taking part in a workshop in their home city, participants will also get the opportunity to watch the Blues in action in one of our pre-season tour fixtures.
‘For over 30 years FICO has been an innovator in financial inclusion to help responsibly broaden access to credit to help consumers reach their financial hopes and dreams,’ said Nikhil Behl, chief marketing officer at FICO.
‘Financial education is a key component of our strong commitment to financial inclusion. Through Field of Financial Empowerment powered by FICO, we're proud to have the opportunity to visit several communities in the U.S. with the Chelsea Football Club to ensure that the next generation is equipped with valuable information to help drive financial success.’
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