以下內容譯自 CBS 記者 Ben Jacobs 推特：
下午11:21 · 2022年12月24日
大老闆之一的埃格巴里於 Sportico 受訪時說，在阿布拉莫維奇治下，卻爾西
"在足球、競技或宣傳層面上並沒有被很好的管理著"，就如此前的報導，新老闆們接管的這家俱樂部，其數據和內部結構連結的缺乏程度，讓他們感到訝異。
Eghbali was always going to be hands on and will be key in January.
Although not carrying a defined football title like Todd Boehly, he's firmly
across budget, negotiations and partnerships and is leading on multi-model
decisions from an investment perspective.
埃格巴里在過去和即將到來的冬窗都是俱樂部運作的重要一員，雖然他的頭銜不像伯利如此明確，但他確實管理著預算、談判和夥伴關係，也是引領著投資方面的多重模型決定。
CFC always thinking global. They want a multi-club model with Eghbali
confirming France, as reported, is a priority region. "French market is
interesting given the quality of the league... [&] French speakers in
Africa. Africa is also a big, big market."
卻爾西一直想布局全球，他們想建立多重俱樂部模式，埃格巴里也如報導般，確認了法國是優先地區，
"考量到聯賽的實力，法國市場是很有趣的...
非洲也有許多法語國家，非洲是很大、很大的市場。"
Eghbali also confirms Chelsea's first step into the multi-club market may
be minority investment. "We could partner and be a minority holder on a team
and still get the benefit of some of the knowhow and really firewall off the
scouting and decision-making."
埃格巴里也確認卻爾西全球布局的第一步可能是少量投資，
"我們可能會跟一支球隊建立合作關係、成為小股東，但仍然可以獲得其中的必需知識，例如球探和決策系統。"
Away from the football side, Chelsea also want to expand the brand. The
belief is the £2.3bn purchase price is a 'bargain' and thus if the club
globalises and modernises, plus naturally succeeds on field, profit will
come quite fast.
足球層面之外，卻爾西也想要擴展品牌，新老闆們覺得當初花的 23
億英鎊相當划算，一旦俱樂部全球化和現代化之後，再加上場上的成功，很快就能發大財。
Expansion of the brand, and optimising partnerships or things like digital
content, is a clear strategic goal alongside (not at the expense of)
football success. This remains the priority. "You've got to put a good
product on the field. You've got to win...
拓展品牌、強化夥伴關係或數位內容等方面，伴隨著足球方面的成功（並非以犧牲成績為代價），都是很清晰的策略目標，競技成功仍是最優先的，
"好戰績是必須的，你必須要贏..."
"Your content, your asset is that play and the opportunity to make it a
platform is there. These things are generally not well-managed. Some US
ownership, like FSG or the Abu Dhabi model with MCFC, have done it well. But
for the most part, these things haven't been optimised."
"你的內容、你的資產就是足球，現在我們有機會將它變成一個平台，這些事一般並沒有被好好的管理著。像
FSG 或曼城的阿布達比模式就做得很好，但在其它大部分地方都還沒被強化過。"
Chelsea are not only looking at football models. They'll take inspiration
from the US sports market, which is unsurprising given the ownership's
knowledge of it. "We think European sports is probably 20 years behind US
sports in terms of sophistication on the commercial side...
卻爾西不只著眼在足球模式上，他們還將受到美國運動市場的啟發，畢竟新老闆擁有豐富的該類知識，
"我們認為歐洲運動的商業成熟度大概落後美國20年..."
"And sophistication on the data side. I had one super high-level sporting
director at one of the world's biggest, top-three clubs tell me, when I
asked about their approach to data, 'The data is my eyes'. He has six scouts
and no data."
"而談到數據使用的成熟度，當我詢問數據的使用方法時，有一個超高級、任職於世界前三俱樂部的體育總監曾告訴我
'數據就是我的眼睛'，他有六個球探，但沒有數據。"
Data is not just used to scout. It's vital to predict value, development
and prevent injuries. And it ultimately forms part of tactical insight. How
it's 'connected' at a club, and how much feeds up to the top, differs from
team to team. But CFC want to be heavily data-led.
數據不只是用來偵查的，它對預測價值、發展及預防傷病來說也相當重要，最終還能組成戰術洞察的一部分。俱樂部內的數據是如何連結、如何由下至上，每家都不一樣，但卻爾西想要的是重度數據主導的模式。
Chelsea will undoubtedly be innovative. This will come via some predictable
moves, like a modern (likely phased) stadium redevelopment, which opens the
door to non-football income, too. Spurs have been able to profit from this
since their new stadium opened.
毫無疑問卻爾西的將來會是創新的，通過一些可預期的行動，例如重建一座現代化的球場（可能會分階段）來開啟非足球的收入，熱刺的新球場就是這樣來賺錢的。
And, as reported, CFC will try more novel ideas to bring fans closer to the
club and attract new audiences/sponsors. This will include more academy-led
content, so supporters feel they know players before they break through.
Chelsea Women content will be expanded as well.
又如報導般，卻爾西將嘗試更多新點子來拉近與球迷的距離、吸引新觀眾或贊助商，這將包括以青訓為主導的內容，讓支持者覺得自己在球員取得突破前就了解他們，而女足也會是擴展的內容。
Amazon also believe Chelsea are open to an 'All or Nothing' documentary, an
idea that was flatly dismissed under Abramovich. Eghabli basically wants to
monetise content at all levels: "We think there's a lot to do around games,
media and live content stories..."
亞馬遜相信卻爾西對 'All or Nothing' 紀錄片的拍攝採開放態度，這點在阿布拉莫維奇時代可是被斷然否定。埃格巴里基本上想要從所有層面賺錢：
"我們認為在比賽、媒體和直播內容上還有很多事情可做..."
CFC still against the ESL. They don't want to be part of a breakaway. But
Eghbali admits, "I think the sport needs more high-quality premium matches
and content. But it doesn't have to be a Super League." Boehly may also
consider standing for ECA election to input across Europe.
卻爾西目前然仍反對歐洲超級聯賽，他們不想自立門戶，但埃格巴里承認：
"我認為這項運動需要更高水準的頂級比賽和內容，但不一定得是歐超。"
伯利也許會考慮參加歐洲俱樂部協會的選舉，以便增加他在歐洲的影響力。
Eghbali: "Could you see a EPL vs. Serie A All-Star Game? Or we could do a
pre-season match that puts more premium content on the pitch?" CFC already
want in on an EPL endorsed pre-season tournament in America and see big
earning potential in America ahead of the 2026 World Cup.
埃格巴里說：
"你想看英超對上義甲的全明星賽嗎？
或者我們可以辦個有更高級內容的季前賽？"
卻爾西已經想要一個有英超名義的美國季前錦標賽，考量到 2026
年舉辦世界盃，美國有巨大的營利潛力。
The other major aim is to save money rather than only just bringing it in.
This will be done via lowering the overall club salary and trying to offer
long-term deals with heavy earning incentives.
與加強投資相比，另一個重大目標是節省開支，這將會透過降低俱樂部平均薪資、給出偏重激勵條款的長約來辦到。
This is also why it's been tough negotiating with N'Golo Kante. CFC don't
want to set a precedent for long-term lucrative contracts for senior players
approaching mid-thirties. If they cave to Kante, Jorginho (who is set to
start meaningful talks) has leverage to some degree.
這就是為何坎特的續約談判如此困難，卻爾西不想給30多歲的資深球員開大長約，一旦給坎特開了先例，也想續約的若日尼奧就可能利用這點。
This extends to signings, too. CFC know they need some short-term fixes to
try and qualify for UCL. But once the full recruitment team is in place, and
the multi-club model built, the hope is for smaller transfer-window spends
and high priority placed on younger players.
買人方面也是，卻爾西知道自己需要一些短期的補強型簽約來保住歐冠資格，一旦完整的招募團隊和多俱樂部模式就定位，未來的期望是少量投資在轉會窗口，主要的花費會在年輕球員身上。
Eghbali: "How do you control salary cost? I think if there's a global pool
of talent, the multi club model comes into play. You can have clubs that can
be development pathways for players [so] you're not signing the 30-year-old
free agent...
埃格巴里說：
"要如何控制薪水開支？
我認為如果有一個環球人才庫，多俱樂部模式就能發揮作用，你可以擁有許多俱樂部，對球員來說有許多的發展道路，如此一來就不用簽下30歲的自由球員..."
"There's a path to controlling labour costs and still producing a winning
product using data and the multi-club model, an interesting tool for
trading. Red Bull, which does it well, has a £40m payroll for their largest
club and generate £50-100m yearly in profit in trading."
"利用數據和多俱樂部模式這種有趣的交易工具，控制勞動成本但又可以獲得場上成功是可以做到的，像紅牛集團就做得很好，他們最大俱樂部的工資支出是
4000 萬英鎊，但每年透過交易球員可以獲利 5000 萬到 1 億英鎊。"
When Eghbali talks of not signing the '30-year-old free agent' he's not
referencing Cristiano Ronaldo. Nonetheless, CFC won't move for Ronaldo
because Graham Potter is against the move. But the intrigue (especially to
Boehly) was due to his commercial/brand benefit to Chelsea.
當埃格巴里談到 '不簽30歲的自由球員'
時，他並非是指C羅，雖然卻爾西因為主教練波特的反對而不會去簽C羅，但這名球員吸引人（特別是伯利）的地方是他的商業和品牌利益。
Appeal of multi-club model to CFC comes from not only how it creates
pathways, but also should a player signed not succeed they can still be sold
for a profit. That money can be used to invest in more established targets
and/or players who fall outside of the model's strategy.
多俱樂部模式對卻爾西的吸引力不只是它能開創許多道路，還在於如果簽下某個球員並不成功，還是能通過出售他來獲利，這筆資金能被用來投資更成熟的目標或模型策略以外的球員。
Eghbali also gives insight into why Chelsea are so impressed by Brighton.
"We hired a coach from Brighton and we think they are one of the best-run
teams in the Premier League. The owner is from a sport-gaming, data
background...
埃格巴里還透漏了為何布萊頓讓卻爾西如此印象深刻：
"我們雇用了一個來自布萊頓的主教練，我們認為布萊頓是英超運作最好的球隊之一，他們的老闆出身於運動博弈業，有著數據背景..."
"He [Tony Bloom] spends 10% of the payroll, wins almost as much [as those
who spend far more] and has a very stable, mid-market, mid-table, very
profitable club."
"東尼．布魯姆只花了人家 10%
的薪資就贏下幾乎一樣多的比賽，他擁有的是一家非常穩定、中間市場、中游成績、非常賺錢的俱樂部。"
Eghbali also asked if Clearlake have an exit strategy. Says there are
"certainly businesses you want to own for a long time". Clearlake gave a
minimum 10-year commitment to CFC. Eghbali's hands-on approach suggests a
long-term vision. Level of ambition is sky-high and exciting.
埃格巴里還被問到清湖財團是否有退場機制，他說 "有某些事業是想長期擁有的"。清湖承諾持有卻爾西至少十年，埃格巴里親力親為的態度說明了這份長期願景，這個野望的等級直達天際，非常刺激。
---------------------------------
喜憂參半的一篇訪談，一方面覺得俱樂部10多年來許多方面確實有待改進，
多俱樂部、重用年輕球員、節省開支、拓展商業等方向都是非常正確的，
但一方面又覺得美國老闆們話總是說得很滿，
雖然老美玩運動是真的玩得很精，但這些老歐洲仔又豈會輕易讓你們翻天覆地....
現在回顧夏窗以及即將到來的冬窗可能的玩法，
一、兩年陣痛期（很痛的那種）是跑不掉的吧....
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